Marketing
& Advertising Risk Services
The market getting
fragmented with the introduction of numerous product
categories and differentiated brands within them
and At the same time, the consumer being accessed
to increased media sources. the criticality of
an organization’s marketing function can
not be overstated. You invest in marketing communications
initiatives to drive sales. In order to extract
value from these marketing initiatives, organizations
need to understand the underlying complexities
and processes at marketing vendors, to forge mutually
beneficial relationships. Lon & n’s
Marketing and Advertising Risk Services can help
you uncover the risks and opportunities in your
advertising and marketing expenditures and enhance
the value of your marketing initiatives through:
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Promoting accountability, transparency
and fairness |
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Enabling implementation of leading practices
from our global network of professionals |
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Providing impetus for continuous process
improvement. |
Our Services can
help you determine whether you get what you pay
for.
Marketing spend review
A commercial review of an organization’s
marketing spends to determine areas of value leakage.
This includes media spends, ad production, research,
promotions and events
Media implementation review
A review of planning and implementation process
with respect to targets
Agency
selection
Evaluation of agencies to determine the “best-fit”
for your organization and marketing objectives.
Event risk management To help in events achieving
their objectives by managing key risks, we assist
organizations in conceptualizing, developing robust
processes and validating key controls.
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